Jumat, 07 Juni 2013

Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

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Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox



Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

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In this book I present photographs of artistically appealing signage (mostly vintage) from around the City of Portland. Not all of the signs in the pictures are vintage, I also photographed modern pieces which I believe capture the spirit of that earlier time and in so doing achieve an artisanal quality. What I hope you won’t see is antiseptic corporate logos printed on opaque plastic which we’ve come to except as modern storefront advertising. Remember that for each sign someone had to design the concept, and interpret that into the hardware and art that make the final product. In the case of neon, that means incorporating the science of neon lighting, with the art of glass bending. Metal workers had to build the cabinets. With sculptures, someone had to mold and shape them. Let’s not forget the painters that had to finish these pieces. And in many cases the use of lighting was designed in such a way to add significantly to the overall effect of the signage. These men and women were artists and our cultural heritage will be richer if we remember them, their works, and the times in which they produced them. And in so doing I hope we retain and protect examples of their work that still exist. Unfortunately, it’s trendy now to think that suburbs and commuting merely caused smog, and that the suburbs are a bastardization of city “community” in which all walks of life live within walking distance of a healthy thriving city center filled with artisans. I fear that in this current climate we’ll continue to lose much of the architecture and signage that was designed to draw the suburban commuter in the front door. Roadside marketing developed by architects, sign-makers, painters and other artisans, specifically to appeal to the eye and heart of the passing 20th century motorist, should be rightfully considered art. Dictionary.com states that art is “the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance”, which easily incorporates sign art. It is unfortunate that “commercial marketing” is often dismissed as true art. If we lose these pieces of architecture and vintage signage to “updating”, we will lose many examples of artistic expression generated circa 1900-1980. More than a few of the signs in the photos have been removed in the last year (as of November 2015). Note: This is a photo book. I labelled a few sections of town but Amazon's re-formatting caused issues. I apologize for where "Downtown Portland" & "East Portland" run together.

Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

  • Amazon Sales Rank: #1703168 in eBooks
  • Published on: 2015-11-22
  • Released on: 2015-11-22
  • Format: Kindle eBook
Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox


Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

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Most helpful customer reviews

0 of 0 people found the following review helpful. Great Photos of Unique Signs! By Jennifer Cox If have any connection to Portland, Oregon, this book will bring back some fond memories! This book contains a wonderful collection of signs, both neon and paint, along with some assorted other landmark items. A perfect coffee table book!

0 of 0 people found the following review helpful. kindle is not a good format for a photo album. It falls flat. By Amazon Customer I think a desktop book would present this book much better. It clearly wasn't designed for kindle and doesn't impress on kindle.

See all 2 customer reviews... Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox


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Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox
Signs of Portland: Awesome,Googie,Weird & Everything Between, by Isaiah Cox

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